For several years payers, providers, industry and academia have been discussing how to implement and scale Value-Based Healthcare beyond numerous pilot projects. However, history shows that Value-Based Healthcare has been challenged by lack of serious traction despite the obvious benefits for all stakeholders in the healthcare system – especially the patients. In the summer of 2019 a group of experienced healthcare KOLs sat down to discuss this paradox. We decided to initiate a Value-Based Healthcare think tank with the key-word “doing” as primary driver and not yet another club for academic discussions. Each of us hold more than a decade of healthcare experience and jointly we offer high-level real-world experience within healthcare economics, education, academia, innovation, healthcare financing, Value-Based Procurement and outcome-based business models.

Rethink Value is all about real-world Value-Based Healthcare. The ambition of Rethink Value is to inspire thinkers who practise and apply Value-Based Healthcare. A think tank that inspires stakeholders throughout the value-chain of health and care to push the evolution of true and capturable patient value in the healthcare systems of the future. A think tank serving as a differentiator, catalyst and advocate of tangible strategic partnerships between healthcare payers, providers and industry.  A think tank with the overall purpose of improving patient value by offering international perspective and best practice in order to inspire healthcare decisionmakers and industry on sustainable and transparent transaction models. Rethink Value is for people who believe in doing, sharing and caring for sustainable and valuable future healthcare.